Online Learning
Digital Marketing
Learn to reach customers on the platforms they already use — social media, WhatsApp, search and email — and to tell whether it is working.
Most small businesses in Cameroon are found on a phone. This programme teaches you to be found there deliberately rather than by luck.
You will build a real presence for a real business — your own, or one you choose — and finish with a marketing plan you are already running, not a folder of notes.
What you will be able to do
- Set up and run a business profile on the platforms your customers use
- Write posts and captions that people actually respond to
- Photograph your own products well with a phone
- Run and measure a paid advertisement on a small budget
- Read the numbers and decide what to do differently next week
What you need to start
- A smartphone with internet access
- An email address you check
- No previous marketing experience needed
Curriculum
4 module(s) · 15 lesson(s)
Before any posting, be clear about who you are talking to and what they want.
- What digital marketing actually is
- Describing your ideal customer
- Where your customers spend their time
- Looking honestly at your competitors
Set up profiles that look like a business rather than a personal account.
- Setting up WhatsApp Business
- A Facebook and Instagram profile that sells
- Getting found on Google
- Photographing your products with a phone
What to post, how often, and how to write it.
- The four kinds of post
- Writing captions people finish reading
- Making a simple content calendar
- Designing graphics in Canva
Spending a small budget deliberately, and reading what happened.
- Your first paid advertisement
- Reading your numbers
- Turning enquiries into sales
Related programmes
Online Learning